Acura

NSX launching Campaign

Category: Promotional, Automotive

Client: Acura Kuwait

Agency: Grey Group, Kuwait

Senior Designer: Ibrahim Madi

Art Director: Ahmad Chamsin

Senior Copywriter: Khalid Kibbi

Client's link:
https://www.almullaauto.com/acura/

Brief overview

As a Senior Graphic Designer for the promotional campaign of the Acura NSX for Acura Kuwait, I focused on showcasing the stunning combination of beauty and machine power embodied by this iconic vehicle. With the vibrant red Acura NSX as our hero product, I aimed to highlight its association with the esteemed Tony Stark, also known as Iron Man, adding a touch of cinematic allure to our campaign.

I positioned the Acura NSX amidst the Kuwait City skyline to showcase its urban sophistication and raw power. Our captivating imagery conveyed its prowess as a symbol of automotive excellence and technological innovation.

Leveraging Tony Stark's iconic vehicle status, our campaign invited the audience to experience the thrill of driving the Acura NSX firsthand. Our bold design choices and attention to detail successfully communicated its status as a pinnacle of performance and luxury, elevating its appeal to discerning customers in and beyond Kuwait.