Qiddiya(2030 Vision Mega Project)

Qiddiya AL Hilal & Al Nasr Sponsorship campaign

Category: Awareness, Sports, Future Projects

Client: Qiddiya(NRSC)

Agency: Ways Marketing Solutions, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Yasser Al Fouzan, Amal Al Shemmeri

Senior Copywriter: Sahar Al Odaini, Omar Shibat AL Hamd

Client's link:
https://www.qiddiya.com/

Client's Project overview link:
https://www.youtube.com/watch?v=KWqmTBl9X38

Brief overview

As a Senior Art Director, my primary responsibility in this project was to create a visual story for Qiddiya's mega campaign. This initiative involves sponsoring the Al Hilal and Al Nasr teams and constructing the iconic King Mohammed Bin Salman Stadium. I designed several key visuals featuring star players from both teams wearing the new jerseys with Qiddiya sponsorship. Along with my team, I developed a visually stunning 360 full-fledged campaign, including presentations, key visuals, and social media posts. Our goal was to showcase the transformative impact of Qiddiya as a future-forward wonder city, seamlessly blending leisure and living. From meticulously designed pitch decks to captivating multimedia presentations, every element was carefully curated.

Our main objective was not only to secure sponsorship for Al Hilal and Al Nasr but also to establish the King Mohammed Bin Salman Stadium as a symbol of future excellence and a key attraction for the Kingdom of Saudi Arabia.