DSCA(Down Syndrome Charity Association)
Our Ambition Has no Ceilings Campaign
Down Syndrome Charity campaign
Category: Charity, Special Needs
Client: DSCA(Down Syndrome Charity Association)
Agency: Ways Marketing Solutions, Saudi Arabia
Senior Art Director: Ibrahim Madi
Photography: Ahmad Babaker, Maraya Studio
Video Producer: Raoof AlTawil
Art Director: Eyas Al Kadi, Yasser Al Fouzan
Senior Copywriter: Omar Shibat Al Hamd
Client's link:
https://dsca.org.sa/
Campaign's video link:
https://x.com/DSCA_ORG/status/1517995500938612738?s=20
Brief overview
As Senior Art Director for the Down Syndrome Organization charity donation campaign, I crafted a poignant narrative emphasizing the dreams and aspirations of these remarkable children. Through a series of key visuals and a compelling video, we highlighted their boundless potential and the importance of completing their building to support their growth.
The campaign's double-meaning headline, "Their ambition has no ceiling," cleverly conveyed the children's aspirations while also drawing attention to the literal need for a completed building. Through emotive photography and thoughtful design, we captured the essence of hope and determination, inspiring viewers to contribute to the cause.
In the video concept, we showcased the children's personalities and dreams, underscoring their desire to be active members of society. By intertwining their stories with the campaign's message, we created a powerful narrative that resonated with audiences and encouraged support for the Down Syndrome Organization.
Through strategic visual storytelling and a heartfelt message, our campaign aimed to raise awareness and funds to fulfill the dreams of these extraordinary children, ensuring they have the resources they need to thrive and succeed.
Approved Initial Design
