Early Jay Cafe

Coffee Shop Chain Branding Identity

Category: Brand Identity, Design

Client: Lemon Mint Agency(Toronto)

Agency: I Madi Creative Studio

Graphic & branding Designer: Ibrahim Madi

Brief overview

I developed a brand identity for Early Jay, a Canadian breakfast and coffee chain, blending the concept of the Canadian Jay bird with the early bird, symbolizing fresh starts and lively mornings. This identity captures a friendly and welcoming atmosphere, combining vibrant colors and natural elements that reflect the brand's commitment to quality and Canadian roots. As a freelance designer, I crafted a complete branding strategy, from logo and typography to packaging and interior design, to embody the brand's essence of warmth, energy, and the joy of a perfect morning coffee.