NCC(National Competitiveness Center)

Saudi Arabia Wins Investment Award

Category: Informative, Investment

Client: National Competitiveness Center(NCC)

Agency: A.D. Agency, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Ahmad Shaheen

Senior Copywriter: Israa Mohammed

Client's link:
https://www.ncc.gov.sa/en/Pages/default.aspx

Brief overview

As the Senior Art Director, My main task was to lead a groundbreaking campaign for our client (NCC) to celebrate Saudi Arabia's ranking as the number one nation in the IMD Annual World Competitiveness Report 2020. The campaign aims to position Saudi Arabia as the ultimate destination for foreign investors, showcasing its economic prowess and investor-friendly policies. I've used strategic storytelling and captivating visuals to emphasize Saudi Arabia's commitment to fostering a conducive environment for business growth and investment. The Multi-channel campaign will engage global audiences through digital platforms, print media, and targeted events. I aimed in this campaign to attract foreign investors and catalyze economic development across the kingdom by showcasing its diverse sectors, strategic advantages, and thriving ecosystem. Highlighting this remarkable event is so important as Saudi Arabia's ascent to the top of the global competitiveness rankings and letting potential investors explore the boundless opportunities awaiting them in the kingdom.