Wateen(Blood Donation Organization)

Blood Donation Campaign

Category: Social Awareness, Donation

Client: Wateen (Blood Donation organization)

Agency: Ways Marketing Solutions, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Mohamed Al Bhoghdadi, Yasser Al Fouzan

Senior Copywriter: Abdallah AL Tamimi

Client's link:
https://www.wateenapp.org/

Brief overview

As the Senior Art Director for the campaign of our client ( Wateen, Blood Donation App, a program by the Saudi Ministry of Health), my responsibility was to create a visual strategy to encourage blood donation during the holy month of Ramadan. The campaign focused on the message that "Goodness is in Your Blood," which highlights the transformative impact that donating blood can have on others. As an expert in visual communication and storytelling, I designed key visuals that effectively conveyed this message and motivated people to take action. To capture the essence of compassion and altruism inherent in blood donation, I made strategic design choices. Every visual element, from evocative imagery to vibrant graphics, was carefully curated to resonate with our target audience, In addition to static visuals. Our campaign used compelling short videos and interactive social media posts to ignite a sense of urgency and purpose, encouraging people to do good deeds during Ramadan. Our campaign successfully positioned blood donation as a noble and essential act of kindness, with the main idea of "Your Blood Donation Can Give Life to Others." We aimed to foster a culture of giving and compassion, ultimately saving lives and spreading goodwill throughout the community.

Other KV Designs