Bupa Arabia Health Insurance

Brand Awareness Campaign

Category: Awareness, Health, Life Quality

Client: Bupa Arabia Health Insurance

Agency: Ways Marketing Solutions, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Amal Al Shemmeri, Mohamed Boghdadi

Senior Copywriter: Omar Shibat Al Hamd

Client's link:
https://bupa.com.sa/en/

Brief overview

Our client, Bupa Arabia, requested to create a campaign that would encourage the people of Saudi Arabia to consider them as a dependable Health Insurance Company. To achieve this, I developed a comprehensive strategy that would connect with our audience. Our Campaign's message (For a Better Life) was that Bupa is committed to improving the quality of life for its clients. I have used strategic design options and compelling imagery by positioning the target audience in the center of our life pulse which is part of our symbol to convey Bupa's dedication to providing unparalleled support and protection to its customers. Every visual element was carefully crafted to evoke emotion and prompt action. The campaign successfully enhanced Bupa Arabia's brand presence and solidified its position as a trusted partner in promoting a higher quality of life for everyone.

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