Red Bull

RedBull Failaka Island Showdown Challenge

Category: Commercial, Energy Drink, Drift Racing

Client: Red Bull

Agency: Grey Group, Kuwait

Photography: Naim Chidiac

Creative Director: Gilbert Similiano

Senior Designer: Ibrahim Madi

Senior Copywriter: Khalid Atwi

Client Link:
https://www.redbull.com/mea-en/events/showdown

Brief overview

The client wants to present an exhilarating challenge that explores the limits of human capability against the power of modern automotive engineering. In this unique showdown, a skilled human participant will go head-to-head with a cutting-edge car machine in a thrilling competition to determine who emerges victorious.

Implementing a Solution

In this challenge, one of my crucial roles as Senior Graphic Designer was to create a visually striking and performance-oriented car wrap design for the Nissan 370Z wrapping. The wrap was crafted to blend style with functionality, symbolizing the fusion of human ingenuity and cutting-edge automotive technology. Bold graphics and colours were strategically chosen to reflect the spirit of the competition, ensuring the Nissan 370Z stood out on the deserted streets of Failaka Island. The adaptability of the car wrapping contributed to the car's functionality in navigating the challenging terrains, enhancing the overall spectacle of the showdown.

Final Result

After filming and sharing the last video, which received over 227,000 views in the initial three months and gathered more than 1,400 likes worldwide, I was formally recognized by Red Bull Brand Marketing in Austria for designing an eye-catching and high-performance wrap for the Nissan 370Z. This design significantly contributed to successfully representing Red Bull's values of challenge and excitement.