NRSC(National Road Safety Center)

Road Safety Awareness campaign

Category: Awareness, Road Safety

Client: National Road Safety Center(NRSC)

Agency: Ways Marketing Solutions, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Eyass Al Kadi

Senior Copywriter: Abdallah Al Tamimi

Client's link:
https://nrsc.gov.sa/

Campaign's video link:
https://x.com/NTSC_KSA/status/1566836754526642176?s=20

Brief overview

The "A Moment Could Turn Your Life Forever" awareness campaign aims to educate Saudi Arabian drivers about the dangers of distracted driving. As Senior Art Director, I designed a compelling visual that merges a speeding car with a wheelchair, symbolizing how quickly a life can change due to a moment of distraction. This image conveys the campaign's core message: "In the blink of an eye, everything can change. Stay focused. Stay safe."

Additionally, I have decided to strengthen our campaign by doing testimonial digital short videos and posts of accident victims to share with people their life-changing experiences and how this accident has flipped their lives forever. The campaign targets all drivers, especially young adults, using visual storytelling, digital outreach, and collaborating with influencers to maximize impact. The campaign went viral, significantly increasing awareness and sparking conversations about road safety. Feedback showed that many drivers now better understand the risks of distracted driving. By creatively delivering a powerful message, The campaign has raised awareness and contributed to positive changes in driving behaviour across Saudi Arabia.