NCVC(National Center for Vegetation Cover)
Our Stamp is Green Campaign
Agriculture Awareness campaign
Category: Awareness, Agriculture, Environment
Client: National Center for Vegetation Cover(NCVC)
Agency: Ways Marketing Solutions, Saudi Arabia
Senior Art Director: Ibrahim Madi
Video Producer: Raoof AlTawil
Art Director: Yasser Al Fouzan
Senior Copywriter: Sahar AL Oadani
Client's link:
https://ncvc.gov.sa/en/Pages/default.aspx
Campaign's video link:
https://x.com/ncvcksa/status/1572556874779598849?s=20
Brief overview
As a Senior Art Director for the National Center of Vegetation Cover (NCVC) awareness campaign, my role was crucial in creating a visually engaging strategy to highlight the essential role of trees in maintaining life on Earth.
I created key visuals that showcase the crucial role of the NCVC. These visuals feature a green fingerprint made of trees and plantations that represents an everlasting, positive legacy for future generations in Saudi Arabia. Additionally, the visuals emphasize the importance of people's collaboration towards achieving green sustainability.
Collaborating closely with my creative team, we understood the importance of evoking emotion and connection with the audience to convey the significance of vegetation cover. To achieve this, we developed a multimedia campaign focused on a poignant and uplifting song, sung by the new generation of Saudi youth.
Musical Tree Tribute Video
The song was the centrepiece of our campaign, with lyrics that celebrated the intrinsic value of trees and their profound impact on our lives and the environment. The heartfelt verses and stirring melody aimed to inspire appreciation and gratitude for the life-giving role that trees play.
We strategically placed our campaign across various channels, including social media, television, and outdoor advertising, capturing the audience's attention and hearts. By tapping into the power of music and visual storytelling, my team and I effectively communicated the NCVC's mission of preserving and enhancing vegetation cover for the betterment of society and the planet.
My ultimate goal was to spark a conversation and inspire action towards the conservation and appreciation of trees, leveraging the universal language of music and visual arts to convey a message of hope and stewardship for future generations.