SSA(Saudi Space Agency)

Saudi Arabia Going To space Campaign

Category: Awareness, Space

Client: Saudi Space Agency(SSA)

Agency: A.D. Agency, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Omar Aba Yazeed, Nour Al Saggaf

Senior Copywriter: Abdallah Al Mufarraj

Client Link:
https://ssa.gov.sa/en/home/?path=/

Brief overview

As the Senior Art Director, my role was to create visually compelling messages and visuals that aligned with our client's vision. I lead a multidisciplinary team in developing impactful visual assets such as key visuals, social media awareness posts, and short videos that showcase the agency's dedication to building a better future for humans and advancing technical capabilities to develop the space sector in the Kingdom. Our goal is to create better and safer environments for citizens and enhance their quality of life.

In this campaign, I aimed to raise awareness both locally and globally about the agency's vital role in driving progress within the space sector. By inspiring support and engagement, we hope to contribute to the advancement of the Kingdom's space capabilities.

1985 Space Mission Movie Poster

As a Senior Art Director, my responsibility was to design the documentary poster for STS-51-G. This mission marked the 18th flight of NASA's Space Shuttle program, launching from Florida and landing in California in June 1985. It was the first Space Shuttle mission without a pre-Shuttle astronaut and included the first Arab, Muslim, and royal family member in space, Sultan bin Salman Al Saud. I aim to capture the mission's essence in a visually compelling poster that accurately reflects the documentary's focus and tone. Through research and design, I'll create an informative and inspiring poster showcasing the bravery and pioneering spirit of those involved in STS-51-G. The poster will highlight Prince Sultan's historic journey, serving as a timeless tribute to this significant chapter in Saudi Arabia's space exploration history.