SAMA(Saudi Central Bank)

The Five Riyal Polymer Banknote Campaign

Category: Informative, Awareness, Governmental

Client: Saudi Central Bank(SAMA)

Agency: A.D. Agency, Saudi Arabia

Senior Art Director: Ibrahim Madi

Art Director: Nour Al Saggaf, Omar Aba Yazeed, Ahmad Shaheen

Senior Copywriter: Israa Mohammed

Client's link:
https://www.sama.gov.sa/en-US/Currency/Pages/SixthIssue.aspx

Brief overview

As Senior Art Director, I have developed a visual strategy to promote the Five Riyal Polymer Banknote for the Saudi Central Bank. My team and I have created impactful visuals and videos to showcase the banknote's enhanced safety features, increased durability, and eco-friendliness. We used a mix of mediums, including print ads, digital banners, and social media graphics, to engage the target audience. We emphasized the banknote's security and durability, reassuring the public of its reliability, and highlighted its eco-friendly attributes to underscore the Saudi Central Bank's commitment to sustainability. Our videos utilized animation and motion graphics to illustrate the advanced security features and durability of the banknote, serving as educational tools for the public. Ultimately, by effectively communicating the value proposition of the Five Riyal Polymer Banknote, our campaign drove awareness and adoption among the target audience.