SEC(Saudi Electricity Company)

My Meter Platform Awareness campaign

Category: Awareness, Online services, Saving energy

Client: Saudi Electricity Company(SEC)

Agency: Ways Marketing Solutions, Saudi Arabia

Senior Art Director: Ibrahim Madi

Associate Creative Director: Omar Shibat Al Hamd

Art Director: Yasser Al Fouzan, Mohammed Al Ansoory, Mohammed Saber

Senior Copywriter: Sahar AL Oadani

Client's link:
https://www.se.com.sa/en

Client's Twitter Channel link:
https://twitter.com/hashtag/%D8%AA%D8%B7%D8%A8%D9%8A%D9%82_%D8%A7%D9%84%D9%83%D9%87%D8%B1%D8%A8%D8%A7%D8%A1_%D9%85%D8%B9%D8%A7%D9%83?src=hashtag_click&f=live

Brief overview

The main challenge was to effectively communicate the benefits of the Saudi Electricity Company's new online platform. The campaign introduces this platform, enabling customers to manage electricity usage and payments from home. As Senior Art Director, I have built the main concept and designed key visuals that replace the traditional electricity meter with a cellphone, symbolizing ease and control. The visuals, featuring a modern aesthetic and clear messaging, emphasize convenience and empowerment. My role included crafting a cohesive design strategy, ensuring consistency across digital and print media, and collaborating with teams to align with the brand's identity. The campaign has successfully increased user engagement and platform adoption, highlighting the company’s commitment to innovation and customer convenience.