AL Inma Bank
Al Fursan Credit Cards Sky Miles Campaign
Al Fursan Skymiles Campaign
Category: Promotional, Travel
Client: Al Inma Bank
Agency: Ways Marketing Solutions Agency, Saudi Arabia
Photography: Ahmed Bin Salem
Senior Art Director: Ibrahim Madi
Art Director: Yasser Al Fozzan
Senior Copywriter: Sahar Al Odaini
Brief overview
The Alinma Bank wants to launch a campaign for Alfursan credit cards that targets frequent travellers and aims to highlight its exclusive offers and benefits. As a senior art director, my role was to be involved in creating visually appealing promotional materials that effectively communicate these key features to the target audience. My designs should showcase the benefits of the card, such as earning miles for every Riyal spent internationally, exclusive access to Alfursan lounges, and overall convenience and flexibility for travel reservations. Through my Key visuals, I aimed to capture the attention of potential cardholders and encourage them to consider the Alinma Alfursan credit card as a double benefit card that could be used as a daily credit card and as a SkyMiles accumulator that enables the client to reward themselves with their dream destination by just using them.
